CSR boost in the boardroom | Wonderful Copenhagen | Convention Bureau

A major boost of CSR in the boardroom

Corporate Social Responsibility is nothing new when it comes to the MICE market, but the way it's looked at in the meetings realm is changing. What planners are finding is that your clients may not be knocking down the door asking for a CSR component, but delegates are seeking a taste of this element when attending a conference.
Wednesday, April 15, 2015

The industry is taking note and pushing the trend in the right direction. Big name hotel brands and convention centres are jumping on board offering planners everything they need to seamlessly weave CSR activities and sustainable options into the planning and executing process.

Welcome to a world where delegates and destinations are driving these efforts just as much as the companies behind the conference.

Destination-driven incentives
"I think consumer expectations have changed," says Wonderful Copenhagen Convention Director Jonas Wilstrup. "Where socially and environmentally conscious meetings used to be a 'special requirement,' I think it is now an expectation. But we experience that clients more or less expect that CSR is already 'taken care’ of by either the hotel, the venue or suppliers in general. Therefore clients don’t necessary ask for it."

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