Copenhagen improved their RepTrak® Pulse score from 75,4 in 2015 to 78,5 in 2016 which places the city in the strong/robust normative scale. Even though Copenhagen improved their reputation, the city has moved from a 9th place in 2015 to a 10th place in 2016, merely because other cities likewise have improved their RepTrak® Pulse score.
Country and city reputations are linked together
The Reputation Institute also identified most reputable countries and found there is an undeniable link between the reputation of a city and the country it resides in. The same goes for Copenhagen and Denmark, where Denmark was ranked 8th in the 2016 country RepTrak®.
Being welcoming, safe and beautiful are the top three drivers of a country's reputation, and nations with a strong reputation are better positioned to welcome more tourists, increase exports, improve diplomacy and attract foreign investment, knowledge and talent according to the Reputation Institute.
City RepTrak® is a global survey based on more than 22,000 consumer ratings, collected in the G8 countries, which ranks the world's 55 most reputable cities based on levels of trust, esteem, admiration and respect. Perceptions regarding 13 attributes are grouped into three dimensions: Advanced Economy, Effective Government and Appealing Environment. Cities with strong reputations are perceived positively in all three dimensions.
Reputation Institute (RI) is the world’s leading consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage.