Copenhagen in top-10 of the World’s Most Reputable Cities | Wonderful Copenhagen Convention Bureau
Copenhagen skyline / Morten Jerichau

Copenhagen in top-10 of the World’s Most Reputable Cities

In the Reputation Institute’s City RepTrak®, which identified the most reputable cities based on perceptions of economy, environment and government, Copenhagen has again found itself among the top-10. The survey showed that being a beautiful and safe city that has well-respected leaders drives a city’s reputation.
Tuesday, January 10, 2017

Copenhagen improved their RepTrak® Pulse score from 75,4 in 2015 to 78,5 in 2016 which places the city in the strong/robust normative scale. Even though Copenhagen improved their reputation, the city has moved from a 9th place in 2015 to a 10th place in 2016, merely because other cities likewise have improved their RepTrak® Pulse score.

Country and city reputations are linked together
The Reputation Institute also identified most reputable countries and found there is an undeniable link between the reputation of a city and the country it resides in. The same goes for Copenhagen and Denmark, where Denmark was ranked 8th in the 2016 country RepTrak®.

Being welcoming, safe and beautiful are the top three drivers of a country's reputation, and nations with a strong reputation are better positioned to welcome more tourists, increase exports, improve diplomacy and attract foreign investment, knowledge and talent according to the Reputation Institute.

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About the City RepTrak® survey

City RepTrak® is a global survey based on more than 22,000 consumer ratings, collected in the G8 countries, which ranks the world's 55 most reputable cities based on levels of trust, esteem, admiration and respect. Perceptions regarding 13 attributes are grouped into three dimensions: Advanced Economy, Effective Government and Appealing Environment. Cities with strong reputations are perceived positively in all three dimensions. 

The full list of the most reputable cities can be found online here.

About Reputation Institute

Reputation Institute (RI) is the world’s leading consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage.